PinReal. is a concept app uniting the spontaneity of BeReal. with the creative exploration of Pinterest.

Behaviors

• up to date on all socials to keep in contact with friends and other peers in school
• in the marketing team for student counsel board
• enjoys engaging with fashion and lifestyle content

Motivations

• likes staying connected with peers and up to date on fashion and makeup trends
• posts content for student counsel, bringing attention to academic programs, school events, etc.

Usage Habits

• can spontaneously share moments of her day in school
• good publicity for student counsel board

Behaviors

• avid Pinterest user, curates numerous mood boards
• enjoys sharing “behind the scenes” of her design process on socials
• enjoys interacting with peers in creative field

Motivations

• always looking for inspiration for graphic design portfolio

Usage Habits

• can share workspace, recent sketches, and follow other users content
• feel a stronger sense of community within the design world

Behaviors

• loves curating personalized mood boards for clients to understand their vision
• actively posts on socials to advertise his services (event setups, client meetings, etc.)

Motivations

• wants to share raw and authentic snapshots of his day to show that not everything needs to be edited
• likes sharing his creative process and expertise to motivate others in the same/similar spaces

Usage Habits

• can share multiple moments in his day and look back on this almost “creative journal”
• consistently seek inspiration from other creators and follow their content